Traditionally, Mazda has a large presence at the Tokyo Auto Salon, and the 2009 show won't be any different. Mazda will have 13 vehicles on hand in January to showcase the automaker's continued commitment to its "zoom-zoom" philosophy, along with concepts carrying the theme (and we quote) "Driving-oriented environmental technologies for endless driving pleasure." Mkay.

Headlining the show will be three "Circuit Trial" models, including an RX-8, Demio and Atenza (Mazda6), along with the all-new Mazda Roadster (MX-5) kitted out in NR-A trim and packing Bilstein dampers along with other race-ready parts. Mazda hasn't released any details on what the Circuit Trial models will consist of, but its safe to assume that reworked suspensions, brakes, fascias and engine components will be part of the package.

The other featured model this year is the Mazda Biante people mover, which benefits from production accessories provide by Wagonist, Rota, DAMD, Kenstyle and others. Mazda also plans to show of its Premacy Hydrogen RE Hybrid concept and will be exhibiting the new 2010 Mazda3 in Japan for the first time. The show gets underway January 9th and runs through the 11th.
PRESS RELEASE

Mazda to Display All-New Mazda3 at Tokyo Auto Salon 2009
- Exhibits to include RX-8 and other 'Circuit Trial' models, customized Mazda Biante minivans and eco-friendly technologies -

HIROSHIMA, Japan-Mazda Motor Corporation will showcase an engaging lineup of 13 vehicles and eco-friendly technologies at the Tokyo Auto Salon 2009 with NAPAC. Mazda will be featuring the all-new Mazda Mazda3 (known as Mazda Axela in Japan) – one of the most popular Zoom-Zoom models, now fully redesigned – which is scheduled for launch in Japan in 2009. The 2009 Tokyo Auto Salon will be held at the Makuhari Messe Convention Center in Chiba Prefecture from January 9 to 11, 2009.

Mazda's stand at the Tokyo Auto Salon 2009 will adopt the theme: "Driving-oriented environmental technologies for endless driving pleasure." The spirited lineup of exhibits will include the next-generation Mazda Axela (North American spec Mazda3), which is being revealed for the first time in Japan. Other exhibits will include "Circuit Trial" versions of the all-new Mazda Axela, Mazda RX-8, other popular Mazda models, and six customized versions of the new Mazda Biante minivan, which went on sale earlier this year.

Mazda will also present unique environmental technologies that will ensure it can continue to provide all its customers with driving pleasure in a sustainable future. These include the Mazda Premacy Hydrogen RE Hybrid, which combines Mazda's proprietary hydrogen rotary engine with an electric motor, and i-stop,*1 an engine start-stop system that Mazda has independently developed by utilizing direct injection technology.

Mazda's exhibits at Tokyo Auto Salon 2009
No. Model Vehicle/Accessory type
1 All-new Mazda3 (North American specification model) Reference exhibit
2 All-new Mazda Axela Circuit Trial*2 Reference exhibit
3 Mazda RX-8 Circuit Trial Reference exhibit
4 Mazda Demio Circuit Trial Reference exhibit
5 Mazda Atenza Circuit Trial Reference exhibit
6 Mazda Biante WAGONIST Custom Production accessories
7 Mazda Biante SYTLE WAGON Custom Production accessories
8 Mazda Biante Rotas RV Special Production accessories
9 Mazda Biante Colombia Sport MTB Special Production accessories
10 Mazda Biante DAMD Production accessories
11 Mazda Biante KENSTYLE Production accessories
12 All-new Mazda Roadster NR-A Production vehicle
13 Mazda Premacy Hydrogen RE Hybrid Reference exhibit
*1 The "i" in "i-stop" stands for "idling", "Intelligent" and "I". It is intend to convey the image that "I am stopping my engine idling."
*2 Customized version of the North American spec Mazda3.

Mazda's Exhibits at the Tokyo Auto Salon 2009

1. All-new Mazda3 (North American spec model) (reference exhibit)
The Tokyo Auto Salon 2009 will mark the debut of the all-new Mazda3 (Mazda Axela) in Japan. Fully redesigned for the first time since the model was launched in 2003, the all-new Axela inherits and evolves the sporty performance and exterior styling that has made the original version so popular. It offers an attractive interior with high quality equipment and top-class environmental and safety features. The all-new Axela will go on sale in Japan in 2009.

2. All-new Mazda Axela Circuit Trial (reference exhibit; the following three models are also reference exhibits)

3. Mazda RX-8 Circuit Trial

4. Mazda Demio Circuit Trial

5. Mazda Atenza Circuit Trial
Mazdaspeed has applied its extensive knowledge of Mazda vehicles to produce these racing circuit ready versions. They combine everyday driving comfort with equipment and performance upgrades to maximize enjoyment at the racetrack. The upgrades include M'z Custom aeroparts, Recaro bucket seats and large diameter tires and alloy wheels made by Yokohama Rubber Co., Ltd.

6. Mazda Biante WAGONIST Custom (production accessories)
Wagonist, a magazine for readers who enjoy tuning their wagons and minivans, has customized a Biante for its "Cool Ideas" section. The magazine published a special series of feature articles over six months entitled "Wagonist's Evolution of the Biante."

7. Mazda Biante STYLE WAGON Custom (production accessories)
This Biante has been customized by Style Wagon, a specialist tuner magazine for minivan and wagon enthusiasts. It appeared in a feature called "Biante a Go! Go!"

8. Mazda Biante Rotas RV Special (production accessories)
This model comes from Rotas, a company specializing in manufacturing and equipping campervans. In this version of the Biante, the minivan's third row of seats has been replaced with a folding board system that provides a flat space measuring 1.8 meters by 1.2 meters.

9. Mazda Biante Columbia Sport MTB Special (production accessories)
This Biante has been converted into a sports event support vehicle by the American brand, Columbia Sportswear Company. The third row of seats has been removed and replaced by a sliding bicycle rack.

10. Mazda Biante DAMD (production accessories)
This tuner emphasizes the Biante's unique styling under the theme of "Sports & Luxury." Two-tone paintwork enhances the Biante's bold presence while afterparts maker DAMD's elegant styling is combined with sporty performance.

11. Mazda Biante KENSTYLE (production accessories and planned production accessories)
The KENSTYLE company's high quality and chic customized parts enhance the Biante's refined design. The Biante KENSTYLE is a mature and subtle sport wagon with a touch of elegance.

12. New Mazda Roadster NR-A (production model)
This NR-A customized version of the freshened Roadster, which went on sale in December 2008, is the base model in the Roadster Party Race series in Japan. It comes fully loaded with race-spec parts such as height adjustable Bilstein dampers.

13. Mazda Premacy Hydrogen RE Hybrid (reference exhibit)
This Premacy features a unique hybrid system that mates an electric motor with Mazda's hydrogen rotary engine and dual-fuel system, enabling it to run on either hydrogen or gasoline. This Premacy Hydrogen RE Hybrid features unique environmental technologies, including various interior parts made out of Mazda's plant-derived Biotechmaterials.

Mazda's environmental technology exhibits at the Tokyo Auto Salon 2009

Mazda aims to improve the fuel economy of Mazda vehicles sold globally by an average of 30 percent by 2015. Based on its long-term vision for technology development, Sustainable Zoom-Zoom, Mazda continues to advance its technology development in order to offer all its customers outstanding environmental and safety features as well as pure driving pleasure.
At the 2009 Tokyo Auto Salon, Mazda will showcase its weight reduction and powertrain technologies, including internal combustion engines that combine driving pleasure with environmental performance.

Vehicle and technology exhibits
- Premacy Hydrogen RE Hybrid
- i-stop
Mazda's i-stop is a proprietary engine stop-start system that uses direct injection technology. It improves fuel economy by approximately 10 percent and restarts the engine in just 0.35 seconds, ensuring that drivers experience a natural driving feel with no sense of delay. i-stop is scheduled for launch in Japan in 2009.
- Weight reduction technologies
Reducing vehicle weight is a key method of improving fuel economy and dynamic performance. The display will include a new plastic molding technology that significantly reduces the amount of plastic resin used in parts, and various techniques (suspension parts, high-tensile steel, etc.) that were used to cut the weight of the Mazda Demio by approximately 100 kilograms.

sports cars

Mazda has officially taken the wraps off its five-door hatchback version of the redesigned Mazda3 at the Bologna Motor Show today. As you can see in the gallery of new high-res pics below, the Mazda3 five-door gets the same swoopy sheetmetal as its four-door brethren, including the super happy smiley front end face. What's new is an extended roofline that drops down at a steep angle to create a wagon-esque profile. With a D-pillar that kinks up at a swept back angle, the look is very similar to that of a Pontiac Vibe/Toyota Matrix that's been stepped on by a giant. The new cargo capacity will no doubt be appreciated by families who can put every extra cubic foot to good use, and if the current generation Mazda3 is any indication, this will also be the basis for the Mazdaspeed model.

At the moment, all the specs for the new Mazda3 five-door hatchback are for the European market, so don't expect its new 2.2L and carryover 1.6L turbo diesel engines to be available in the U.S. Europeans will also have a choice of 1.6L and 2.0L gas engines, though we expect the U.S.-spec model to offer the same 2.0L and new 2.5L four-cylinder engines as the sedan. Check out the official press release from Mazda after the jump for more details and the high-res image gallery below for more shots of the new Mazda3 five-door hatchback.

[Source: Mazda]

PRESS RELEASE

All-new Mazda3
At a Glance

• Global sales of the first-generation Mazda3 have shown year-over-year increases to this day, five years after the sales start, and total sales have surpassed 1.8 million units, making it the number one model in Mazda production.
• The first generation Mazda3 has won a total of 90 automobile awards around the globe since launched in 2003.
• All-new Mazda3 to be launched in Europe in spring 2009.
• All-new Mazda3 characteristics blend: sporty driving and dynamic design, together with top class environmental and safety performance.

Exterior

• Chief designer Kunihiko Kurisu: "Remaining faithful to an inherited identity while evolving the design to make it more expressive."
• Powerful emotional design with a richer expression and more dynamic stance
• Two distinct body styles – hatchback and sedan
• A new purposeful face that integrates the front grille's lower section into the 5-point grille to further distinguish the unique character of the Mazda brand
• Aerodynamics improved with drag coefficient (Cd) of only 0.28 (sedan) and 0.30 (hatchback), some of the best in the segment
• All design elements focus on and flow into the center to express power and dynamism
• Subtly curving lines along the sides and a wedge-shaped character line extending from the prominent front fenders communicate dynamism that makes the model appear to be about to run and reflect a design theme shared with the Mazda2 and Mazda6.
• The bold curve and low centre of gravity of the protruding rear shoulders on the 5-door hatchback inherit the distinctive 'Mazda3 look' established by the previous model
• Sedan's refined flowing lines of a coupe silhouette
• Functional beauty as symbolized by the design of the airflow management system
• Minimal gaps between body panels signify solid quality
• Sedan and hatchback are longer (SDN: 4,580 mm / 5HB: 4,460 mm and 4,490 mm for the Sports Appearance Package versions) and taller (1,470 mm)

Interior

• 6 to 11 % noise reduction vs previous generation, thanks to aerodynamic work, increased suspension rigidity, optimal positioning of vibration dampening material, increased body and panel rigidity
• Sporty and sophisticated interior design that combines a sense of roominess with a dashboard turned to the driver for oneness feel with the car
• Use of soft grained surface material on the upper section of the dashboard combines with minimal parting lines to achieve a vastly improved look of interior quality
• Practical central console with sliding armrest
• Gear shift lever placed closer to driver for easier shifting
• State of the art ergonomics and HMI with "zone layout" for less distraction from the road
• New multi information display (MID)
• New interactive lighting control and illumination entry system
• New sport seats with optional 3 memory function
• 10-speaker Bose® premium surround sound system with Audiopilot2® noise compensation and Centerpoint® surround system, and a hands-free system for Bluetooth-equipped cell phones and mobile audio players

Powertrains

• New MZR-CD 2.2-litre turbo diesel with high and standard power versions both reaching Euro stage 5 emission standard. Mazda unique technology Diesel Particulate Filter (DPF) offering reduced regeneration times.
• High power version: 136 kW/185 PS at 3,500 rpm and 400 Nm of maximum torque at just 1,800-3,000 rpm and combined fuel consumption of 5.6 l/100 km (CO2: 149 g/km).
• Standard power version: 110 kW/150 PS at 3,500 rpm and 360 Nm at 1,800-2,600 rpm and combined fuel consumption of 5.4 l/100 km (CO2: 144 g/km)
• MZ-CD 1.6-litre turbo diesel with Diesel Particulate Filter (DPF) produces 80kW/109 PS at 4000 rpm and 240 Nm of maximum torque at just 1750 rpm, and uses 0.3 litres less than the previous generation with a combined fuel consumption of 4.5 l/100 km (CO2: 119 g/km)
• MZR 2.0-litre petrol produces 110kW/150 PS at 6,500 rpm and maximum torque of 187 Nm at 4,000 rpm, with five-speed A/T transmission with manual-shift mode
• MZR 1.6-litre petrol produces 77 kW/105 PS at 6000 rpm and maximum torque of 145 Nm at 4000 rpm, and uses 0.6 litres less than the previous generation with a combined fuel consumption of 6.3 l/100 km (CO2: 149 g/km)
• New catalyst that uses single nanotechnology for 2.0-litre petrol engine

Chassis & Safety

• Despite larger dimensions and more equipment, new Mazda3 weights up to 15 kilos less
• Evolved C-platform for more balance between the sports/comfort ratio
• 17 percent increase in use of high and ultra-high strength steels vs. outgoing model
• Double-digit increases in flexural and torsional criteria for improved handling and safety
• Newly evolved MacPherson strut front suspension
• Newly evolved multilink rear suspension
• Electro-hydraulic power assist steering introduced to all versions for a light, but stable steering feel and reduced fuel consumption
• ABS, EBD, brake assist, traction control system (TCS) DSC, front, side, and curtain airbags standard in all markets
• High-intensity Bi-xenon headlamps, pivoting Adaptative Front Lighting System, Emergency Stop Signal (ESS), Rear Vehicle Monitoring (RVM) and Tire pressure monitoring system (TPMS) and parking sensor system (optional)

All-New Mazda3 5-Door Hatchback

The sports compact that delivers exhilarating driving pleasure

When the first-generation Mazda3 was released, it introduced a level of driving pleasure and sense of quality which exceeded its class. Five years later, total sales have surpassed 1.8 million units and the Mazda3 has won a total of 90 automobile awards around the globe. The new Mazda3 builds on the virtues of the first generation and reflects increasing worries about environmental issues, the rapid expansion of motorization, and growing diversity in the criteria people use to value cars. Development was carried out by R&D staff in Japan, the US, and Europe working together to reflect Mazda's long-term vision for technology development, "Sustainable Zoom-Zoom," which aims to achieve harmony between driving pleasure and environmental and safety features. As a result, the all-new Mazda3 evolves the original model's acclaimed sporty driving and design, and achieves top class environmental and safety performance.

Program Manager Yoshiyuki Maeda says, "We focused on achieving an exhilarating experience that drivers would sense directly. We targeted dynamic driving performance that responds to the driver's intention and excellent environmental and safety features that offer pride and confidence whenever the driver is behind the wheel. In order to create exhilaration in every element of the vehicle, we worked to enhance each aspect of the driving quality."

Design: inheriting the Mazda3's established identity while making it more expressive

The design concept for the new Mazda3 was "remaining faithful to an inherited identity while evolving the design to make it more expressive." While retaining some of the original model's dynamic lines, richer expression was sought to create a more emotional design. As a result, we achieved a powerful design that enhances recognition of Mazda's unique value.

Exterior design – expressive and emotional styling
A distinctive new front fascia is formed by the 5-point grille and openings at the front corners. These design cues combine with the sculpted shape of the hood and the bold, expressive lines that connect the hood to the front pillars. All the lines seem to flow into the center just below the 5-point grille, which creates a stronger expression of power and dynamism. From the side, the front fender line smoothly morphs into the beltline, clearly identifying the vehicle as a Mazda and communicating dynamism. The line of the side sill curves up and seems to connect with the rear spoiler to emphasize the vehicle's compact size and express its agility. In order to make the surface more expressive, Mazda designers slightly elaborated the depth of the hood edge, front fenders and the three-dimensional shape of the protruding body sides, carefully crafting curves that subtly reflect changes in natural light.
The rear view boasts a sporty design with wide stance. The strongest features are the protruding shoulders and emphasized center-focus design. This concept was carried over from the first generation Mazda3 and made bolder to represent expressiveness. All the lines of the rear view are designed to concentrate on the brand symbol in the center. The impressive C-pillar design was also inherited from the first-generation Mazda3 and made more prominent. This was made possible by Mazda's expertise in stamping technology.

Interior design – sophisticated, sporty, and high quality
Inside the all-new Mazda3 is a sporty yet highly refined cabin. The dashboard sweeps out from the center toward both sides with dynamic flair as though it is flexing powerful muscles. The large center display and controls are laid out around the driver to deliver just the right feeling of snugness. The angle of the center panel was adjusted after careful analysis of the driver's hand movement, producing a more stylish and dynamic design. A soft, wood grained surface with minimized parting lines on the top of the dashboard enhances the interior quality. The new interactive lighting control enhances the driver's connection with the vehicle.


Driving dynamics - The evolution to a more sophisticated sporty ride

The development theme for the all-new Mazda3's dynamic performance was "exhilarating driving." It refers to the satisfaction derived when a car acts in perfect concert with the driver's intentions. It could also be described as the sense of accomplishment derived when the driver can handle the car easily and have it respond exactly as desired to their will.

Toward this end, the development team didn't settle for merely adding small changes to the already high levels of body rigidity and driving performance. Rather, they made every effort to completely eliminate all negative aspects, from the engine noise, vibration in the body and road noise. At the same time, the team retained all positive aspects including the sound of the engine, the feeling of acceleration, the quality of brake response and control and the road holding sensations.

Powertrains for all driving experiences
The powertrains combine Mazda's typical Zoom-Zoom driving experience with excellent environmental performance to provide exhilarating driving. They transmit just the right amount of G force that perfectly matches the vehicle's actual acceleration. This provides the driver with a more refined experience of oneness with the car. The new engine line up has been tailored for European customers and now includes the newly developed MZR-CD 2.2-litre turbo diesel engine, carried over from the all-new Mazda6, in addition to the MZR-1.6-litre and 2.0-litre gasoline engines and the MZ-CD 1.6-litre turbo diesel. It is a high-performance clean diesel engine with top class output, fuel economy and quietness. The MZR-CD 2.2-litre turbo diesel engine will be offered in two variants: a high power version with a maximum torque of 400 Nm/1,800-3,000 rpm and a maximum output of 136 kW (185 PS)/3500 rpm, and a standard power version with a maximum torque of 360 Nm/1,800-2,600 rpm and a maximum output of 110 kW (150 PS)/3500 rpm. Both versions have outstanding clean emissions performance, comply with the Euro Stage 5 regulations and feature a Mazda developed unique Diesel Particulate Filter (DPF) technology for more efficient regeneration. Fuel economy is also greatly improved by 7 to 10 percent compared to the MZR-CD 2.0-litre engine equipped in the existing model, attaining 5.4 l/100 km for the standard power version and 5.6 l/100 km for the high power version.

Catalyst that uses single nanotechnology
The MZR 2.0-litre petrol engine underfloor catalyst is the world's first vehicle catalyst to be constructed with single nanotechnology, which controls even finer materials structures than nanotechnology. It is used to embed individual particles of precious metals, which are less than 5 nanometers in diameter, into the catalyst base material. This new development enables Mazda to reduce the amount of expensive precious metals such as platinum and palladium by 70 to 90 percent without impairing catalyst performance. The catalyst is an important part of Mazda's efforts to reduce reliance on limited resources.

Power steering, suspension and brake systems
To deliver just the right balance between fuel economy, light steering-wheel operation and a feeling of stability, all configurations of the all-new Madza3 are equipped with the Electro-Hydraulic Power Assist Steering system (EHPAS) that has earned high acclaim on the first generation Mazda3. The suspension is based on the first generation Mazda3 system, and has been enhanced to ensure even nimbler response to steering wheel operation, and also to improve roll control and maintain a flatter ride by strengthening the suspension damping. In the brake system, the vacuum booster has been tuned and the feeling of initial brake application has been optimized. The overall result is outstanding response and reassuring linearity under all braking conditions.

Highly rigid body
The basic development concept for the body shell of the all-new Mazda3 was to improve the overall balance of the body's rigidity and ensure it firmly absorbs the reaction force of the dampers. To this end, particular attention went to reinforcing the area around the front and rear suspension mounts and the joint sections in each corner, which are subject to greater stress. Structural adhesive was used to strengthen the joints for the front and rear suspension towers, and spot welding was added to reinforce the joints of the door openings. The result is a substantial improvement in rigidity and body hysteresis (the degree of car body deformation due to repeated applications of torsional load).

Class-leading aerodynamics
We adopted a new approach, called "airflow management," to optimally control the flow of air. Conventional car designs create a large amount of drag, a loss that adversely affects aerodynamic performance. However, the all-new Mazda3 does not take in excess air and thereby minimizes drag. One specific example is the upper and lower grille openings, which concentrate ram pressure (wind pressure) in a manner that eases the intake of air and directs it effectively to cool the engine. Additionally, the front corners of the upper body were reshaped and round front tire deflectors were added to control the flow of air along the vehicle's sides. As a result, the drag coefficient for the European specification 5-door hatchback and 4-door sedan are respectively 0.30 and 0.28, amongst of the bests in the segment. These measures helped the engineers attain top-class levels for wind noise reduction, high speed stability and fuel economy.


Cabin environment – sense of oneness between car and driver

Aboard the all-new Mazda3 is a new Human Machine Interface that contributes to the sense of oneness between the car and driver. The cabin interior is designed to allow the driver to concentrate on driving and also appreciate the level of quality in both design and the materials used.

A sporty cockpit that improves functional beauty
The new "zone layout" approach focuses on improving visibility and more intuitive controls which provide "a sense of the car and driver as one" and "a reassuring sense of confidence that frees the driver to concentrate on driving." First, the Mazda3 development team integrated the information display and positioned it towards the front in the optimal "zone." This placed the information necessary while driving where it can be seen with the least amount of eye movement. Next, the engineers placed all the controls and switches within a single "zone" closer to the driver's hands. Designing the cockpit with controls and information display in separate zones frees the driver to concentrate on driving.

Multi information display (MID)
Based on the concept of the zone layout, Mazda developed the Multi Information Display (MID). It clearly shows information on all the equipment needed while driving, such as the trip computer, audio system and compact GPS system (optional), which can be operated easily by switches mounted on the steering wheel.

Seats that fit better, provide greater support and are more functional
The raised sides on the front of the seat cushions were made 20mm larger than on the first generation Mazda3 to increase the leg support for a better fit. The seat backs were also extended by 35mm, which better supports the occupant's posture. Seat position adjustment controls were also evolved. The new power seat has a 3-position memory function. Upon approach to the car, the left-front seat automatically adjusts to the settings chosen by up to 3 different drivers by recognizing the code of the key fob. High-grade models feature standard sports seats.

New welcoming functionalities
The interactive lighting control increases anticipation of a Zoom-Zoom driving experience. For example, when the driver unlocks the car door, the cockpit spotlight, room lamp and lights in the door handles illuminate in sequence, along with the meters and centre display, to gently welcome the driver and passengers (depending on grade). The illumination even responds when the driver operates the controls, strengthening the interactive communication between driver and car.

Substantially reduced road and wind noise
Many improvements were made to structural rigidity and powertrain NVH performance to provide a quieter, more pleasant ride, including the reduction of high frequency booming noise sometimes heard when decelerating while further evolving a sporty engine note. Increasing the rigidity of components and joints also helped to deliver a quieter ride that rates among the class leaders. The sound pressure level of road noise was curtailed by 6 to 11 percent over the previous model, and wind noise was reduced by approximately 6 percent, to 59.0 dB at 100 km/h with a 5 m/s crosswind, placing the all-new Mazda3 among the quietest in the class.


Advanced safety and environmental performance

Safety
As well as improving passive safety technologies, Mazda focused on enhancing active safety equipment that supports the recognition and avoidance of hazards. Specifically, the cutting edge active safety technologies featured on the all-new Mazda3 include ABS, Electronic Brake Force Distribution (EBD), Dynamic Stability Control (DSC) and Emergency Stop Signaling system(ESS) as standard equipments, and bi-xenon headlights with a pivoting adaptive front lighting system (option). New features include the Rear Vehicle Monitoring system (RVM), Tyre Pressure Monitoring System (TPMS) and Heated Wind Shield (option). The new model's passive safety systems are comprehensive and include Mazda proprietary highly-rigid and safe vehicle body technology, the Mazda Advanced Impact-energy Distribution and Absorption System, as well as front seat active headrests and a complement of six airbags, placing the all-new Mazda3 at the level of the top marks in collision safety testing around the world.

Environmental performance
The all-new Mazda3 offers excellent environmental performance that conforms to Euro Stage 5 regulations (apart from models with the 1.6-litre gasoline and diesel engines). This was achieved thanks to innovations including the new MZR-CD 2.2-litre diesel engine, optimized engine control, Mazda's Electro-Hydraulic Power Assisted Steering system (EHPAS), outstanding aerodynamics and comprehensive weight reduction efforts. The MZR-CD 2.2-litre standard power version is approximately 10 percent more efficient than the MZR-CD 2.0-litre engine of the first-generation Mazda3.

Efforts to promote vehicle recycling
Mazda has achieved recyclability ratios of over 90 percent. Beginning in 2005, Mazda also became the first in the auto industry to fully implement 'bumper-to-bumper recycling' that recycles material from damaged bumpers. Additionally, we have completely eliminated the use of lead, hexavalent chromium, cadmium and mercury, with the exception of exempt parts. Mazda led the motor industry by being the first to adopt a low-VOC sealer that reduces toluene emissions to less than one tenth of conventional sealers. Furthermore, all of Mazda's domestic production sites have attained ISO 14001 certification.

news

Mazda has unveiled its 2010 Mazda3 sedan here at the LA Auto Show and we managed to snap some nice shots off as it was spinning around on a huge rotating stand. It's a good looking car that Mazda says carries on its "family face" with stylish bulges and creases that attract the eyes, and we're really looking forward to seeing the hatchback version as well. Underhood is a newly-enlarged 2.5-liter version of Mazda's MZR inline-four that offers up 167-horsepower and can be mated to either a 6-speed stick or 5-speed auto. As before, a standard 148-horsepower 2.0L four will be available and can be had with either a manual or auto tranny with 5 forward ratios each.

Considering the low price class in which the Mazda3 competes, features like dual-zone automatic climate control, Xenon self-leveling head lamps, push-button start and hands-free Bluetooth are very nice touches, as is the iPod integration and an optional leather interior. Increasingly important these days is fuel mileage, so the 3's low .29 coefficient of drag is an important piece of the overall efficiency puzzle and helps the 2010 Mazda3 hit 33 mpg on the highway with the smaller engine option.

news

One of the coolest concept cars here at the Tokyo Motor Show isn't even new. In fact, it's almost forty years old. Originally displayed at the Tokyo show in 1970, this Mazda RX-500 Concept features styling similar to the legendary Ferrari 250 GTO Breadvan, gullwing doors that swing forward, and a 491cc rotary engine just behind the seats. Weighing in at just 1873 pounds, the 247-horsepower concept was said to have reached nearly 150 mph on Mazda's test track.

news

If you're one of the many enthusiasts out there oohing and ahhing over the pair of pre-production Mini concepts that debuted in Frankfurt today, know that the BMW division isn't the only one here with a tempting speedster on display. Amidst all the exciting and pivotal new vehicle debuts at the show, Mazda took the wraps off the MX-5 Superlight Version.

Unfortunately it's just a show car, and it's not the first time Mazda's toyed with the idea (and us in the process), but the Superlight goes to show what an inventive mind and a skilled hand or two can do with the iconic Mazda roadster. Characterized by its windshield-less shape, the Superlight also features an exquisitely crafted cockpit of brushed aluminum and saddle brown leather, aluminum and carbon-fiber rolls hoops with integrated brake LEDs, an aluminum rearview mirror mounted on the hood, a wider track, dropped suspension and upgraded brakes.

While the engine essentially carries over from the stock 1.8-liter, 126hp four, the Mazdaspeed intake and exhaust, coupled with the reduced 2,194-pound curb weight, bring the 0-60 run down to 8.9 seconds. Which may not sound like breakneck acceleration, but with the wind rushing at your face,

news

When Mazda invited us to Milan to see its new concept car, we knew it must be something important. Normally concept cars get their 15 minutes of fame at an auto show, and then it's off to the next press conference to see what the following automaker will introduce. Not so with Mazda's latest styling endeavor. The Japanese automaker wanted our full and undivided attention, with the center of international design and fashion in Italy as a fitting backdrop.

The Shinari concept, which roughly translates to "resistance to being bent," will serve as a the basis for Mazda's new design language, and many of the styling cues will make it to future production vehicles. That means that the Shinari will essentially affect the design of every vehicle coming from the Japanese automaker for the next several years. An important car for Mazda? You bet.

The Shinari was officially unveiled earlier today, and we spent several hours talking with Mazda's artists about the design and how it will affect the automaker's forthcoming vehicles.

The creation of the Shinari Concept starts with Ikuo Maeda, Mazda's global head of design. Maeda was the chief designer of the RX-8 and the Mazda2 and has been with the company for nearly 30 years, but his connection with the brand goes back even further than that. His father, Matasaburo Maeda, headed the design of the first generation RX-7 back in the 1970s. Mazda runs in the Maeda family's blood and there's no one more qualified to define the look of Mazda's next generation vehicles.

While Maeda has had an influence on Mazda design in the past, 2010 is the first year in which he's had full control. The Shinari Concept represents the first styling concept under his new design theme, KODO, which replaces the controversial Nagare them from the past several years. While the Nagare-styled cars were represented by wavy, flowing lines, a trait that looked great on concepts but was tough to implement on production cars (see Mazda3), KODO is more of an organic style that still takes cues from the natural world, but in a much more solidified and powerful sense. Maeda describes KODO as form with a soul, or bringing form to life, with the three key terms defining the theme being speed, tension and alluring. "There are few products of industrial design that can be compared to living entities which convey energetic motion and which invite affection," he says. "It is this intrinsically emotional appeal of the car that I wish to express when creating Mazda cars."



While Maeda created the theme for the new stylistic direction, the development of the Shinari Concept was actually a collaboration between three of Mazda's design centers in Japan, Germany and the United States. The goal was to make the exterior a product of Japan, while the interior was left to the automaker's Irvine studio. However, each team had input on the final product.

Looking at the exterior, it's easy to tell that the Shinari shares little in common with Mazda's recent designs, although like almost every sedan built today, it has similarities to vehicles from other brands. It's almost as if the Aston Martin Rapide and a Mazda RX-8 cued up some Barry White, enjoyed a romantic evening and the Shinari came out nine months later. That's obviously a compliment, as the Rapide is a stunningly beautiful car and the RX-8 – even this far into its lifecycle – is still a looker. However, the Shinari has a much more complicated design, with more intersecting lines and a surface area that's constantly moving and changing depending on the lighting.



Those who dislike the smiling face of the current Mazda lineup will be glad to know it won't be a feature in future models (Huzzah! – Ed.). The Shinari front end features a "signature wing" that will become a new styling cue for the brand. The wing is formed by a thin aluminum band that starts from the bottom of the grille and goes out and up through the headlamps and continues with a bold fender line moving out onto the sides.

The most impressive aspect of the exterior design was the devotion to the theme in nearly every inch of the concept. The various aluminum pieces found on the exterior have a "twisted tension", and even the slots in the disc brakes follow the same theme. In addition, items like the headlights were designed to have a more natural look and fashioned to mimic the iris of an animal's eye. We're also big fans of the stylish rear view cameras in place of the standard mirrors as well as the trick door handles (although "button" might be a more appropriate description) that require only a simple press to open.



While the exterior is certainly a departure from previous designs, the interior is perhaps the most surprising aspect of the Shinari. Easily the most attractive and stylish interior we've seen in a Mazda (concept or not), it's swathed in authentic aluminum trim, leather-covered surfaces and double stitching at nearly every turn and twist. We're again drawn to the Aston Martin Rapide comparison, especially with the design of the deep rear bucket seats. The gauges, modeled after popular watch designs, up the class quotient and the massive glass roof helps make the interior feel open and airy.

We know many of these elements won't make it into a production car, but Mazda's North American director of design, Derek Jenkins, who oversaw the development of the Shinari's interior, says it's Mazda's goal to add sophistication to future models. "Mazda is really an aspirational type of brand," he says. "Even though we are a mainstream brand we have a customer that wants a little bit more. We monitor premium segments, we monitor premium trends, and the question is ultimately how can get some of that feeling into a more affordable vehicle. We think our customer wants a little bit more sophistication."

One thing that can definitely be seen in future Mazda interiors is a driver-focused cockpit. A close look at the Shinari's interior reveals an asymmetric design that snugly surrounds the driver's seat while leaving the passenger seat more open and relaxed. Jenkins says this will be theme of upcoming Mazda vehicles and help set the brand apart.

Finally, the Shinari also features quite a bit of technology that looks forward to the new applications of driver-automobile interactions. The Human Machine Interface (HMI) is split up into three modes: Business, Pleasure and Sport. Potential uses range from looking up bios of a business contact before a meeting to a rally-style co-pilot feature that could alert the driver of the characteristics of upcoming turns. It's nothing too far-fetched given the current levels of technology, and we wouldn't be surprised to see some of it implemented in the near future.



But more than the tech and the attention to detail, it's the Shinari's overall cohesion that impresses the most. Unlike other pie-in-the-sky concepts, the Sinari is a smart, well executed styling exercise that should be a solid design platform for future models. The muscular lines should translate well into a production car, and customers will always appreciate a more sophisticated interior. And what about the potential of a four-door sports coupe like the Shinari making it to production? Mazda wouldn't tell us whether one is in the works, but they did mention that the "business side of it" was considered when the Shinari was under development. That definitely means there's a chance, and we sure like the sound of a Mazda RX-9.

sports cars

We can't talk about the new Mazda3 without lovingly gushing over the old Mazda3. Introduced in 2003 and produced until this year, the first generation was a segment buster. For about the same coin as its competitors, the Mazda3 gave you more: More sportiness, more refinement, more space and, being a Mazda, more reliability. The Mazda3 was just a better car. And of course there was the beloved MazdaSpeed3 – aka lightning in a reasonably-priced bottle. For 2010, Mazda has built a new, slightly larger 3 packed with polarizing styling, a bigger engine and more creature comforts.

In our First Drive, we mentioned the styling and how it's either a love it or gag on it proposition. Like many contemporary cars, the new Mazda3 has such complicated surfaces that when seen two-dimensionally via a computer screen, much of the subtlety is lost. Porsche's new Panamera shares a similar fate. In real life, the new Mazda is both flowing and cut. Of course, the big news is the grinning proboscis, which you either love, hate or love to hate. Again, we found it much more acceptable in real life than in photographs, but as with all things aesthetic, your mileage will vary.



We tested two Mazda3s, a 2.0-liter "i" sedan and a 2.5-liter "s" sedan. In other words, no five-door. As far as chunky little sedans go, with its new mega-mouth and stubby trunk, the Mazda3 shares a passing resemblance to the Mitsubishi EVO X – that's no bad thing. One aspect we particularly dig are the headlights. They're complicated yet elegant and finely shaped. Some reviews have pointed out the the clear taillights are pretty seven years ago, but we think they look fine. And Mazda did an excellent job with the wing mirrors.

Inside is a darker story. If you've ever found yourself inside a 1980s BMW, you get the idea. Lots of black and a bit of red. Darth Vader would feel right at home. The deep set gauges are inspired from the old car, but we're happy to report they're much more legible. The little 3 now comes with a nav screen (if you get the Grand Touring package), but it's the size of a credit card and hardly worth getting. Also, you can only map stuff with the steering wheel buttons, so its not very useful, either. The Grand Touring package adds all sorts of other luxury amenities including heated seats, dual zone climate, XM/Sirius radio and a quarter acre of leather. But it also burdens the steering wheel with 15 buttons.



Now we come to the transmissions. Our 2.0-liter "i" came with a five-speed automatic. It works just fine, but if you're craving any sort of sportiness from your three, you'd be much better served the five-speed manual. The autobox is simply a mechanical downer. Our 2.5-liter "s" tester came with a six-speed manual, and while we've long been a fan of Mazda's manuals (particularly the stellar 'boxes fitted to the RX-8 and MX-5), sadly, we were thoroughly underwhelmed by the quality of the row-your-own tranny in the new 3. It just felt floppy. The throws are old-school long, akin to a '70s Corvette, and the shifter comes off as chintzy. The "leather" shroud conceals a curved piece of metal where it's been spot welded to the bottom of the knob, and while that's hardly a deal breaker, we simply expect more from Mazda. Tumbleweed.

Our decadently optioned Grand Sport came in at $25,115, and now you're in WRX territory.

On the road, the tale of two engines isn't as different as you might think. Obviously the 2.0-liter "i" mill is aimed at the budget-minded consumer. It's 148 hp and 135 lb-ft of torque move it around and... that's about it. We would have liked to try wringing this motor out with a manual, but didn't get the chance. For those on a budget or worried about miles per gallon, this is your Mazda3 motor. The sad news is that those looking for some get up and go in the compact class, the 2.5-liter "s" motor isn't the answer. Yes, it's bigger and makes some more power (167 hp and 168 lb-ft of torque), but on the road there isn't very much difference. Considering the Subaru Impreza's naturally aspirated 2.5-liter boxer-four makes 170 ponies and 170 torques, yet the 2.5i Premium starts $1,000 cheaper than the s Mazda3 – $18,495 versus $19,490 – choosing the 2010 Mazda3 over the Subie becomes even more difficult. Thrown in the fact that our decadently optioned Grand Sport came in at $25,115, and now you're in WRX territory.



It's obvious at this point that after a week with the "i" and a few days with the "s", we simply weren't feeling the new Mazda3. Both cars' saving grace is the eager to boogie steering. Regardless of engine/transmission, turning the 3's wheel feels fabulous. Like nearly all Mazda's, the brands sporting DNA shines the brightest through the suspension. The parts aren't novel – MacPherson struts with coilovers up front and multilink coilovers behind – but it's all tuned brilliantly. Maybe then, the key to the 3's salvation lay up in the hills? Off to the canyons we went.

We selected Glendora Canyon – a wonderful, curve-imbued 20-mile blast – to put the 2010 Mazda3 through its paces. We set off with a friend's Hyundai Elantra in hot pursuit. First of all, pounding the holy snot out of (relatively) underpowered cars is a very underrated endeavor. Because the limits are so low, you can reach them quickly (red line in third gear, why not?), and because the chassis are modern the (safety) first tendency is always to understeer. Unlike a Viper, little cars aren't actively out to kill you.



As suspected, up in the canyons is where the Mazda3 came alive. Speeds rarely crested 45 mph, but even still the 3 flowed from one curve to the next. The new 2010s come standard with stability control, which we left off for the entire run – it simply wasn't needed. Aside from the aforementioned understeer, there isn't any bad behavior. There's even enough torque to let the engine do most of the braking for you. This prevented us from riding the grippy 11.8-inch front and 11-inch rear disks into flaming oblivion. Case in point: At the bottom of the mountain the Hyundai's brakes sat and smoked for a good five minutes while the Mazda looked as if it had been strolling through a park.

Without question, the old Mazda3 was the best car in its segment. Luckily for the new model, it's a pretty weak segment. Aside from the nearly-absurd price of our Grand Touring test car, there's nothing glaringly bad about the new 3. But unlike the old car, there's nothing too great about it either. Still, minus a few options and/or trim levels, this is a vehicle that many people will purchase and happily own for years to come. The 2010 Mazda3 will undoubtedly remain the go-to choice for non-pistonhead family members, but for those of us craving more from our compact runabouts, we're keeping our fingers crossed for the 2011 Mazdaspeed3.


[Source: Autoblog]

Review

If you’re an automotive journalist who’s also a gear head, it’s easy to despair over all the news coming from manufacturer’s these days. Like them or not, we’re about to be force fed a steady diet of hybrid automobiles in every shape, size and configuration. Don’t get me wrong, I’m not anti-hybrid; they have their place in commuter cars. I AM anti-hybrid when it comes to building an enthusiast oriented sport sedan. I don’t want the added weight, complexity or cost of a hybrid drivetrain, especially when the increase in fuel mileage is only 10 to 20 percent.

So with that in mind, I really hope the latest rumor about Mazda, as reported on Autoevolution, is true. Sources at Mazda report work on a turbocharged variant of their Renesis rotary motor, for use in a new sports coupe dubbed the RX 9. The best news is that we’ll see the car as soon as 2013, and it appears that Mazda is taking it in the pure-sports-car direction of the last generation RX-7 Turbo.

There are some significant hurdles to overcome, including lowering emissions from the Renesis motor (now out of production in the EU because of stricter environmental regulations) and boosting the Renesis’ dismal fuel economy. Mazda has tricks up their sleeve to address these failings, but they’re not providing many details. An inside source reveals that Mazda is working on electric turbocharging as a way to reduce emissions, which will need to meet even stricter standards in the EU by 2014.

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Mazda says there's a little bit of Miata in everything it does. While it's easy to chalk that up as marketing frippery, when the automaker launched the Little Roadster That Could back in 1989, it proved that great things can come from a machine developed to be simple, reliable and driver-focused. Even now, none of Mazda's wares offer class-leading fuel economy or practicality, but they've proven to be some of the best drivers in their segments. And as enthusiasts, it's easy to exchange a bit of functionality for a larger helping of fun.

Now, Mazda hopes to achieve this same sort of positioning within the B-car segment – a class that's grown substantially in America and is projected to double in size within the next few years. The 2011 Mazda2 comes to town right on the heels of its sister car, the Ford Fiesta, but as we found out after a lengthy drive through the city of Montréal and the countryside of Canada's Québec province, it's a wholly different machine. And while the Fiesta is sure to provide some serious competition for the 2, there are plenty of other well-to-do B cars in the U.S. that are ready to be sized up against the minuscule Mazda.

If you only look at the stats, you wouldn't think Mazda has positioned the 2 to be anything overly special. Not only is it the least powerful car in its segment, but it doesn't offer some of the clever technology or unique packaging to make it stand out from its kin. But Mazda is immensely proud of the new 2, and though we looked on with skeptical faces, the people in charge simply told us that the little hatch's story is best told on the road. So let's get to it.

Like the Ford Fiesta, the Mazda2 isn't a new car – it's just new to us (or U.S., as it were). The 2011 model is the mid-cycle refresh of a car that's been immensely popular overseas, so much so that it won the World Car of the Year award in 2008. In reshaping the 2's design, Mazda wanted to break away from what it calls the "mini-minivans" of the world – cars like the Honda Fit that have tall greenhouses and expansive windshields. Instead, the automaker opted for a more coupe-like design (its description, not ours) with muscular front fender arches and a pronounced shoulder at the rear. Mazda's corporate face is nicely integrated on the 2, and we're glad it's not as overdone as the maw on the larger 3. The 2's face is extremely similar to that on the current MX-5 (ahem), but it still reminds us of shoving orange wedges into our mouth during our elementary school lunchtime.

Simple design cues like the swooping beltline, raked rear hatch and short overhangs drive home the point that its main purpose is to provide driver enjoyment before anything else. The 2 shares the Fiesta's 98.0-inch wheelbase, but the overall length is only 155.5 inches – 4.6 inches shorter than the five-door from Ford, and while this reduction in length hurts the 2's overall cargo capacity, it makes for a crisp, chic design.



While we're on the topic, we asked Dave Coleman, Mazda's product development engineer, exactly how much of the 2 is shared with the Fiesta. Obviously, the platform is the same, and while there are many interchangeable parts found on both cars, Coleman tells us that only three parts are exactly identical, although he wouldn't share exactly what they are. Truth be told, we were expecting the 2 to be more closely tied to its Ford brethren, and if we're honest, it only improves Mazda's business case for the car. This simply isn't another rebadge job.

Mazda's offering its diminutive hatch in two flavors – Sport and Touring – and in total, there are only four different configurations: one engine, two trims, two transmissions, no individual options (though there will be a raft of dealer-installed accessories for those who want to stand out). Starting at a base price of $13,980 (including $750 for destination and delivery), Sport models ride on 15-inch steel wheels wrapped in 185/55 Yokohama Avid tires, while the Touring model swaps the steelies for a handsome set of eight-spoke alloys, still measuring 15 inches in diameter. The Touring rings in at $15,435, and a fully decked-out 2 will set you back a cool $16,985 when all is said and done. That isn't too bad, and positions the 2 nicely below the larger Mazda3 sedan and hatch, a car which has an average transaction price of $19,364, according to Mazda's number crunchers.



Inside, the 2's cabin is a toast to simplicity and intuitiveness. Granted, the design is a bit bland, and we can easily see how a smattering of aluminum accents here and there would spruce things up. Still, the interior is a big step away from what you'll find in the Fiesta, and though the Ford's cockpit is more comfortable and comes packing more tech-rich amenities, that extra kit comes at a price. Notice the (cough, cough) MX-5-spec steering wheel, the console-mounted shifter (with a very Miata-like stubby shift knob on manual models), and easy-to-read gauge cluster – things you'd expect in a car that isn't trying to impress you with bells and whistles.

Mazda's focus on keeping cost down does leave us with some quaffs about overall refinement, however. Some of the dash plastics feel cheap and clunky, and those front seats are severely lacking not only support, but overall comfort. The driver's seat is adjustable in six different ways, which allows for a relatively good seating position, but Mazda's omission of a telescopic steering wheel deserves a demerit, especially for short-legged drivers.



Where the 2's squat dimensions really take their toll, however, is cargo capacity. Even with the rear seats folded flat (well, almost flat), there's only 27.8 cubic feet of space. A Honda Fit can schlep 29.5 more cubic feet of haulables (here's to you, Magic Seats), and even the Nissan Versa and Suzuki SX4 are capable of carrying more goods. Could you fit a bike or a full load of groceries in the back of the 2? Of course. But if capaciousness is your thing, best to look elsewhere.

Keep in mind, however, functionality isn't the Mazda2's forte. Where the deal really gets sweet is from behind the wheel. Under the hood is a 1.5-liter inline-four, and while output is only rated at 100 horsepower and 98 pound-feet of torque, don't let the meager numbers lead you to believe the four-pot isn't a total workhorse. When we drove the Fiesta earlier this year, we noted that the hatch could definitely benefit from an additional 10 or 15 horsepower, especially in the low end of each gear. But the Mazda, which is down by 20 ponies compared to the Ford, feels quicker and is more willing to – please forgive us – Zoom-Zoom when mated to either transmission. Chalk one up for Mazda's engineering team.

Speaking of transmissions, you may be a bit curious about Mazda's choice to offer a four-speed automatic rather than the five- or six-cogged auto-boxes becoming standard practice across the automotive landscape. Mazda knows that not offering a six-speed automatic will hurt the 2 in terms of fuel economy (not to mention marketing), but the engineers are confident that using a four-speed with taller ratios and fewer instances of gear hunting will keep the car feeling spirited and more enthusiastic on the road.



We drove both transmissions, and while we definitely prefer the manual with its nicely executed shifter and easy to modulate if somewhat vague clutch, the four-speed slushbox isn't as ancient-feeling or out of place as you might think. After all, when you're only dealing with 100 horsepower, its best to keep the engine revving in the heart of the powerband, and having fewer gears allows this to happen with ease. As we mentioned, fuel economy takes the biggest loss here, as auto-equipped 2s only muster up 27 miles per gallon in the city and a modest – more the class – 33 mpg on the highway. The five-speed manual models don't improve those figures by much, offering 29/35 mpg. In a time when 40 mpg is becoming the new standard for small cars, this is sure to hurt the 2's appeal to consumers shopping across the segment. But as Mazda told us, the real attractiveness shows itself during the test drive.

Like the majority of B-segment cars, the Mazda2's suspension employs MacPherson struts up front and a torsion-beam axle out back. Our drive route through the Québec countryside offered up a smattering of both smooth and broken pavement stretches, and the 2 never felt crashy, nor delivered high levels of harshness over the rough stuff. You'll bounce around more in a Honda Fit Sport, and even the Fiesta's suspension feels somewhat stiffer in terms of damping. While engineering the new 2, Mazda was committed to saving as much weight as possible, and managed to cut out a total of 220 pounds versus the previous model sold overseas. Sport models with the manual 'box only tip the scales at 2,309 pounds, which is seriously waif-like in this day and age. This weight reduction not only makes the 100-hp mill feel more powerful when blasting down highways and back roads, but it gives the car a feeling of nimbleness and agility through the bends. A fair amount of body roll is present, but it's better than what you'll get in a Yaris or Versa. A lot better, in fact. Most small cars in this segment are designed to be on their best behavior at lower, city-cruising speeds, but the 2 begs to be driven enthusiastically.



What impressed the most was how the electric power steering matched the feeling of lightness, and Mazda dialed in a lot of driver feedback – a good thing, since a lot of electric racks can feel overboosted, especially at initial turn-in. This isn't Mazda's first crack at EPAS, though – the RX-8 uses a similar system, and we have very little in the way of complaints when it comes time to steer that rotary rocket.

In terms of everyday drivability, the 2 is a charming little whip. The powertrain isn't nearly as buzzy as some of the four-bangers under the hoods of its competition, and even though Mazda's main focus was reducing overall weight, this doesn't mean sound deadening was put on the backburner. The cabin is seriously quiet at speed with minimal wind, engine or tire noise flooding the cabin. It's easily up to the task of long-distance trips, but we might still err on the side of the Fiesta for long hauls, if only for its more supportive seats.



Naturally, we couldn't help but ask about the possibility of a Mazdaspeed2 making its way into production, and while Mazda has teased the idea in concept form, don't hold your breath for the real thing. Sure, the engineers would love to build one, but they're worried that the consumer base just wouldn't be large enough to support it and Mazda thinks there's a possibility that 'Speed3 sales could take a hit. Doubtful, but disappointing nonetheless.

Mazda is hoping to move 20,000 2s annually in the United States, marketing it with the tagline "Zoom-Zoom. Concentrated." The biggest trick will be driving home the fact that the 2 is a driver's car first, and a good all-rounder second. If any brand is going to do it, Mazda has the best chance. After all, unlike the Fiesta, the 2 doesn't need to prove to the world that its parent is capable of making great small cars (take a bow, Mazda3). No, you can't get navigation, ambient lighting, satellite radio or many of the features becoming more important to shoppers, but if you really, truly need these extras, there's a whole world of aftermarket equipment out there. We'd love to own a Fit when it comes time for an Ikea run, but for everyday driving, Mazda's offering is just a bit sweeter. Functionality is nice, but enthusiasts want something better poised to handle the main task at hand – driving.

Review